Your web site is most likely shutting out over 25% of potential customers

If you’ve heard of web accessibility, it is most likely in the context of Section 508 -  making sites accessible for the disabled. It is statistically true that the disabled possess disposable income and use the web heavily to buy products and services, often due to their disability. But that is just the beginning of the benefits of having an accessible site. Other benefits include:

• Better recognition / readability by search engines, directories and aggregator sites
• Better rankings at all of the above due to valid code and superior page/site structure 
• Better access by all mobile devices, which account for an ever increasing percentage of Internet use

In addition, accessibility will give a clear boost to your social media efforts. If the premise of social media is to change the paradigm from “build it and they’ll come” to build it, share it and they’ll come”, then the higher the number of people who can actually share and use your resources, the more successful your social media marketing will be.

Without accessibility, you may therefore be shutting out as much as 25% of your potential audience. Given how hard you work to attract and retain visitors and customers, isn’t it time we put an end to that?

Some of what we can do for you as web accessibility experts include:

• Accessibility review of your existing site (for 508, mobile devices and search engines)
• Consulting on and/or hands-on fixing of source code, site/page structure and more
• Accessibility implementation when you add/change technologies (CMS-generated pages, Flash, video)
• Developer training (how screenreaders and mobile devices interact with your site)
• Quarterly accessibility reviews as your site grows and changes